Objective

To increase sales, improve ROI, and build a loyal customer base for an e-commerce brand struggling with low ad performance and high bounce rates.

Strategy

• Conducted in-depth competitor analysis to identify market gaps and opportunities.
• Optimized paid ad campaigns using targeted keywords, audience segmentation, and dynamic retargeting strategies to re-engage potential customers.
• Enhanced product descriptions, imagery, and reviews to align with consumer preferences and build trust.
• Developed a loyalty program and personalized email campaigns to encourage repeat purchases.
• Partnered with influencers to increase brand visibility and credibility.

Results

• +300% Sales Growth: Driven by optimized ad performance, improved website design, and compelling product listings.
• 4x Return on Ad Spend (ROAS): Achieved through data-driven ad targeting and campaign optimization.
• 15% Reduction in Cart Abandonment Rates: Resulting from improved checkout processes and personalized follow-up strategies.
• +25% Increase in Average Order Value (AOV): Through upselling and cross-selling campaigns.